The Northwood Idea

Bringing the lessons of the American free-enterprise society into the college classroom.

We view a Northwood University education as an investment in your future. Any person who devotes time to a Northwood education is making a choice about gaining skills and knowledge to further his or her career.

The Value of the Idea:

Northwood graduates emerge prepared to shape their world.

We believe and teach that…

  • Competitive, productive effort can overcome obstacles, solve problems and achieve goals.
  • Human beings can make a difference in the world in which they live.
  • Political and economic freedom are of paramount importance in releasing creativity and productivity.
  • Sacrifice – savings – is a necessary prerequisite to progress.
  • Equality of opportunity based on contribution and inequality of reward using the same criteria are not only appropriate but the necessary conditions, in a system not forced into conformity with some master plan.
  • It is the differences among us that make us interesting and useful to each other.
  • We need the freedom to fail.
  • We must be free to bear the positive and negative consequences of our actions.
  • In a competitive system, all who participate benefit from it.
  • As a society, we cannot gain from the establishment of legal monopolies except in a very few and constrained circumstances.
  • An understanding and appreciation of the arts and humanities is a primary source of human enrichment in the lives of productive human beings.
  • Education is never something that one person can do to another. It is, rather, something two people do together.