Marketing professionals need finely honed creativity and strategic business expertise combined with an entrepreneurial drive. Our Marketing major will help you develop the skills and knowledge you need to succeed.
Starting from day one, you’ll study everything from sales, advertising and marketing to consumer behavior, e-commerce and trend analysis. You’ll use creative and analytical thinking to solve problems and develop solutions that will benefit both the company and the consumer.
With our business-focused curriculum, you’ll also take a core set of business and management courses. We also provide hands-on, real-world experience to help you hone your skills and the opportunity to develop your own marketing plan for a company.